SPARCOOL

In a group we had to come up with an idea of advertising water so we started off with just a plain bottle of water and came up with the name sparkle.We aimed the product at mothers in the morning rush originally then we changed the name of the product to SparCool witch lead to us changing the target audience to teenagers/young people.

whilst we still had the original idea we planed to set out to make the advert about a busy mum rushing to prepare her young children for school and running low on energy starting to struggle with keeping up with her children until she reaches for sparcool and gains a sudden energy boost then manages to complete her morning tasks.

We changed the name then changed the advert idea from the mum stuck in the morning rush in need of energy to a young teenager down on his luck who takes the drink and instantly changes from the down on his luck teenager to everything he wanted to be basically the complete opposite of what he originally was.